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Deceit for a cause: the ALNF and its misguided marketing

Deceit for a cause: the ALNF and its misguided marketing

wamutJun 30, 201311 Comments

The Australian Literacy and Numeracy Foundation (ALNF) is a charity with impressive marketing and fundraises thousands of dollars for programs to improve literacy among Aboriginal children. So why does it matter that their marketing strategy misleads the public and reflects badly on the same children that they are trying to support? Greg Dickson explains.

Is

Is "Stevo" not Aussie enough for the new Macca's ad?

wamutJan 10, 201322 Comments

The tennis and Australia Day both have the capacity to drive people nuts every January. McDonald's new ad campaign, with its plethora of ockerisms is doing just that, writes Greg Dickson. But spare a thought for "Stevo" who seems to have been written out of the ad to make way for a couple of white guys.

Competition: Name the languages on the Yarra Trams posters

Competition: Name the languages on the Yarra Trams posters

Lauren GawneAug 29, 201217 Comments

Lauren Gawne writes: As part of the ongoing campaign Yarra Trams to remind Melbournians that trams are heavy things these posters have been popping up all over

Putting a price on London and the Olympics

Putting a price on London and the Olympics

Lauren GawneJul 27, 20123 Comments

Lauren Gawne Writes:

https://www.crikey.com.au/2012/07/27/putting-a-price-on-london-and-the-olympics/ == https://www.crikey.com.au/free-trial/==https://www.crikey.com.au/subscribe/

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