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Deceit for a cause: the ALNF and its misguided marketing

Deceit for a cause: the ALNF and its misguided marketing

wamut June 30, 2013 11 Comments

The Australian Literacy and Numeracy Foundation (ALNF) is a charity with impressive marketing and fundraises thousands of dollars for programs to improve literacy among Aboriginal children. So why does it matter that their marketing strategy misleads the public and reflects badly on the same children that they are trying to support? Greg Dickson explains.

Is “Stevo” not Aussie enough for the new Macca’s ad?

Is “Stevo” not Aussie enough for the new Macca’s ad?

wamut January 10, 2013 22 Comments

The tennis and Australia Day both have the capacity to drive people nuts every January. McDonald's new ad campaign, with its plethora of ockerisms is doing just that, writes Greg Dickson. But spare a thought for "Stevo" who seems to have been written out of the ad to make way for a couple of white guys.

Competition: Name the languages on the Yarra Trams posters

Competition: Name the languages on the Yarra Trams posters

Lauren Gawne August 29, 2012 17 Comments

Lauren Gawne writes: As part of the ongoing campaign Yarra Trams to remind Melbournians that trams are heavy things these posters have been popping up all over town: Can you name all 25 of the languages? The Fully (sic) team have worked it out but now it’s your turn! The first person in the comments section below to name […]

Putting a price on London and the Olympics

Putting a price on London and the Olympics

Lauren Gawne July 27, 2012 3 Comments

Lauren Gawne Writes: With the 2012 London Summer Olympics now only hours away, the world is set for a fortnight of fun and games. While the organisers may want us to remember them as a the greenest games ever, it is an event that is more likely to be remembered for missile launchers on public […]