I’ve attended several writers’ festivals over the last three years, and in the past year have begun to chair or sit on panels at some of these. I thought I’d share a few things I’ve learnt about moderating, through observation and experience.
Prior to the festival:
Source you panelists’ latest books as soon as possible. Read them! And don’t just read them – take notes, gather biographical info, and gather a few facts about where they’re from (country, city, culture etc.) It helps to contextualise the talk, and helps you to understand them and their work. If you have time, read their back-list titles also.
Establish contact with the panelists via email a few weeks before the session. Ask an open question or two relating to the panel. Ask them also if they would like to contribute any ideas. Do make sure you find out what is the thing they most want to talk about in front of an audience and include it in your questioning. After you’ve established these few important things, closethe email conversation before it gets too thick. If you discuss too much beforehand, the session will lack freshness and spontaneity. Be careful with overbearing personalities – you must call the shots and make the decisions in the end on how the conversation will be steered, so there’s balance. Some writers do like to know how the session will run (so they can prepare a few notes) – give them your outline in brief, but don’t give them specific questions, or else on the day it will feel rehearsed, and they’ll end up stressed out if they haven’t talked about everything they were prepared to talk about.
When you’re communicating, also ask what they’re sick of talking about (and then decide whether it’s still worth asking for the audience’s sake). Also ask what they never get asked, and would like to.
Don’t meet all together until just before the session, again to preserve freshness, interest, curiosity towards each other, and spontaneity. Put your panelists at ease before the session. Ask again what their hot topics are, so they know you’ll be covering them.
My preference is for writing down open questions relating to the topic, as well as more specific ones relating to the works of each author (and the links between each of their works). Many people use mind-maps instead. How you prepare what you’re going to ask is up to you. They may change during the session (see below).
This is more one for directors and programmers, and a hard one to get right, but in my experience, large panels (of more than four or so) only work if all the guests bring different points of interest/disparate backgrounds and experiences to the panel, or come at the discussion from different angles. Otherwise, when moderating and trying to give everyone a say, the session can end up being very repetitive. If panelists are too similar, they’ll just nod and repeat what the last person said, which isn’t great for the audience, nor does it make the authors look original or interesting.
Panelists will most of the time come to the stage with something burning to get off their chest, in relation to their work/themselves and/or the topic at hand. Even though your carefully planned questions, or the direction of your conversation will lead you to this gem (something you’ve either acknowledged or sparked in the email contact), they are often so keen to say it, and not forget to say it, that they’ll give the game away early (even if it has nothing to do with the direct question you’ve asked). There are a couple of ways to try and counter this. Perhaps a quick word to the panelists beforehand, letting them know they can trust that you will get to this *important thing*. Or during the session, if they go into it too early, attempt to ease them out slightly, by saying something like ‘I’d really like to talk about that a bit more in a minute, but other guest, what do you think of the question I was originally asking?’
It’s fine for a moderator to have their own opinion on the topic but the panel is not about them. If you have something of related interest to share with the audience, frame some of your questions anecdotally ie. ‘I know at Bookseller+Publisherwe get bla bla bla, have you all found this is the case in your bla?’ Then prompt elaboration on the answers.
During the session feel free to scratch out questions and write new ones. Pay attention to your panelists and bounce off any juicy points of interest. Keep in mind the topics that are most important to them, and those of interest to the audience.
Some moderators use too many quotes and they just end up looking like smart-arses: ‘I’m more intelligent than the audience members and maybe even this author because I remember all these quotes’. I love a session with one or two really well-placed quotes, but any more than that is kinda pretentious.
15-20 minutes of audience question time is good, but keep an eye on the audience, particularly if it’s a hot topic (you may want to let them at the panel earlier). Also, have plenty more questions ready if there are no hands raised at first (they can be shy) then go back to them. Also, if one hot-stuff author is getting asked all the audience questions, play off it to ask the other authors a similar thing (so it’s nice and even). eg. Audience member ‘So, famous author, would you ever consider going out with me?’ The author answers ‘probably not’. Then you say to the other panelists: ‘What about you not-so-famous author and other not-so-famous author, have you ever dated a fan?’ etc.
A very obvious one, but one I personally battle (and know how bad it sounds from sessions I’ve attended) – avoid ‘ah’ and ‘um’ as much as you can.
Pay attention, stay interested and focused on your panelists and the audience. Take a risk – ask them something that’s hard for you to ask. Chances are, the audience members are also wondering about this too. Have fun – seriously, you’re having a conversation with talented and (hopefully) fascinating people. Show them you’re enthusiastic to be there. If you’re engaged, the audience is much more likely to be engaged.