Jetstar keeps trying to entice Tiger Airways to ‘come out and play’. The current ‘playground’ is Adelaide, which Tiger has been trying to mark as its own with recent announcements of new routes from the city. Today’s Jetstar response has been to announce new flights from Adelaide to Perth and Cairns from February, with introductory fares that would send them broke if they were offered for any length of time across its entire network.
Tiger appears to have lost its nerve in Australia, with the bold rhetoric of its launch last November replaced by timid and loss making forays into the local market, and surrenders in Darwin and Newcastle.
It is almost painful to watch. Just like Tiger versus Jetstar Asia, where Tiger has been coming out on top.
Maybe that’s the game. You go home, I go home.