The latest ‘horror’ story about flying Tiger come with a consequence.

Being seen as mean, tricky and unaccountable is very harmful for an airline.

Tiger may have an explanation for its fictitious flight. It may have an explanation for its incapacity to promptly communicate schedule changes. It may even see virtue in screwing a customer who was forced to make more costly arrangements in terms of a ‘greater good’ to bring cheap fares to Australians at large, well not too large.

But it needs to share these visions, and the reasons why its customers should be positively enthusiastic about being left out of pocket by its seemingly untrustworthy and miserable incompetence, so that we can better understand why this is so good for us.

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