How’s this for consumer action. A passenger, just happens to be Dave Carroll, the singer in Sons of Maxwell, has his guitar chucked and broken by United on the tarmac by its baggage handlers, and they refuse compensation.

So he writes the first of three songs about the clumsy dinosaur of an airline, and YouTubes it, making a viral anti-marketing video clip that is being viewed all over America, even the world.

In his own words, on his web site:

In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say “no” to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise.


Dave Carroll is onto something. Australia awaits its first Like a Virgin (Blue) video clip.

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