An Air New Zealand 'sleeper seat' in economy is apparently ready for a public showing this week, maybe even today or tomorrow.
This image, which is NOT linked to a You Tube video, because we couldn't find it straight up, has been doing the rounds and has appeared on Pprune.
[caption id="attachment_4396" align="aligncenter" width="447" caption="Pinched from Pprune"]
What does it show? Looks like a well designed economy class seat with lots of extra legroom which with the use of a sliding base would provide space in which dozing off would be a lot easier and more comfortable than a typical tight fit cheap seat.
The hints from Air NZ all make good sense too. There is a broad range of fares sold for the same economy seating, which when the bargains are being unloaded, can vary between $900-$3900 return between Australia and London. So naturally, those who pay more for the same seat would welcome a cabin in which not all economy seats are the same in physical dimensions.
There are questions of course. What happens to Air NZ's premium economy seats? Is this really a relaunch of premium economy? How will it manage flights where the best economy seats are all full, and those sold very cheaply have spare seats beside them which will allow the bargain hunters to stretch out more?
Questions, questions. Whatever the answers its good to see an airline coming up with fresh concepts. The new product will start appearing in Air NZ's 777 fleet toward the end of this year.