Singapore Airlines A350-900

Singapore Airlines is taking increased demand for premium seating on the Brisbane-Singapore route (and its multitude of connections to other cities in Asia and Europe) very much to heart, deploying three new Airbus A350 rotations to the service over four months from October 16, as well as adding a fourth daily flight, type not specified.

The A350s all feature the latest version of the airline’s wide as well a long business class suites, which can be flipped over from a recliner set to a flat, plush bed.

They also bring its new premium economy cabins to the Brisbane market.

The Brisbane route and its all important global access via Singapore Airport, is attracting a massive commitment by Singapore Airlines, which appears set on a course to use its order for 67 A350s to expand both network and frequency in ways that will shore up the importance of the city state as a hub and destination in its own right.

Which should also work for Qantas in the sense that there are open skies between Australia and Singapore, where the Qantas group has invested in  a major way in its Jetstar Asia franchise.

SingaporeAir’s Brisbane initiative is of course part of a major remaking of the group’s product offerings, including through its low cost brand Scoot, and all new features in its five replacement A380 flagships, and refurbishment of the balance of that fleet, and the introduction in coming years of Boeing 777-X series jets and Dreamliner 787-10s.

A key plank of the growth policies of Singaporean administrations has been to drive economic activity through the Changi hub, and make it the key one-stop route between Australia and New Zealand and India, as well as defending its legacy strengths in the UK and European markets.

What Singapore Airlines does in Brisbane reflects those imperatives.

It sounds very much like  case of ‘who dares wins’, or perhaps ‘loses’, in an open market situation, although such liberalisation has yet to take root and flourish in secondary routes throughout Asia involving low cost franchises in particular.

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