Virgin Australia isn’t going to succeed by becoming a super-Qantas product, or even one which charges more ancillary fees that its stronger competitor
This is an awkward moment for Virgin Australia in that today’s announcement of a $425 million unsecured loan from its rich and powerful airline backers buys it more time to fix its finances.
The two great contenders in Australian airline competition in the early years of this century, Geoff Dixon and Brett Godfrey have a new tourism investment venture the Australian Walking Company.
In the days immediately before Ansett’s first receivers padlocked the terminals on the morning of 14 September 2001, even before the last midnight horror from Perth to Sydney could unload its passengers, it became clear to everyone, even those who were in denial, that the airline was in severe crisis. Ansett was 100% owned by […]
It’s the last blue day today for the Virgin brand in domestic airlines as the myth making cranks up a notch or two for tomorrow’s launch of Virgin Australia. Richard Branson will touch down in Sydney in a new or ‘evolved’ looking Airbus A330-200. Across the carrier’s network the temporary badges saying Virgin Blue that […]
Virgin Blue is big on new world glamor and old world hypocrisy today, launching new uniforms at the same time that two former employees start legal action over their dismissal for being pregnant. So much for a hip new image, when according to the women concerned, an anti-parental culture has set in at an airline […]
Virgin Blue’s all white new Boeing 737 is reported to still be behind closed doors in a paint shop, leading to speculation as to whether it is being painted in a promotional livery for the airline’s winning the AFL contract. Or, painted with a new name that will reveal the future identity of Virgin Who […]
Richard Branson’s space ambitions have come into sharper focus after he revealed his rocket ride venture, Virgin Galactic, is joining two other highly credentialed US organisations in submissions to NASA on private sector participation in orbital spaceflights. The language of his announcement is right from the play book of successful Virgin ventures too, in referring […]
Sometime in 1955 the original Boeing 707 ‘precursor’ the Dash-80, flew over Clovelly Primary School. We didn’t know it was coming. Something I had seen in Popular Mechanics or Life magazine materialised over the ‘queue’ for the tiny bottles of milk that were distributed at play time. A flying saucer couldn’t have caused more astonishment
Brett Godfrey has started some soul searching as well as airport site searching with his suggestion that a new single super sized Sydney Airport be considered for solving its airport crisis, rather than a 2nd airport. The soul searching element is Badgery’s Creek. The site exists. The ready means to link it to the city […]