Tiger's A320 could have become a smoking hole in a suburb on this Avalon airport approach in 2011, and for CASA it was the last straw, causing it to ground the airline two days later.
Tiger Airways, the group, has changed its branding and name to Tigerair from this morning, ahead of this month’s transfer of a controlling interest in its Australian operations to Virgin
Is it an illusion to say that Virgin Australia now has control of Tiger Australia, where Qantas alumnus Rob Sharp was announced as CEO today? The low fare travel experience here and abroad says carriers like Tiger’s longer established Qantas counterpart Jetstar exercise an influence on air travel that neither their various owners nor […]
Former Qantas head of airport infrastructure and services Rob Sharp has been appointed the first CEO of Tiger Airways Australia under the control of Virgin Australia.
The ACCC decision not to oppose Virgin Australia taking 60% and thus control of Tiger Australia is more about swamping the Qantas group 65% domestic market share line in the sand.
Virgin Australia has in effect been given the go ahead to take control of Tiger Airways Australia and operate a second brand low fare carrier similar to the strategy of the Qantas group in launching Jetstar in 2004.
Only a week away from D-day when the ACCC decides whether or not Virgin Australia can buy control over Tiger Airways, the airline has gone on sacrificial sale for $10 one way everywhere it flies, subject to all sort of fine print you must read on its website.
While the fate of Tiger Australia remains uncertain, the Singapore listed franchise’s investment in the Indonesia carrier, Mandala Air, is being strengthened by its backing for a $1.6 billion list price acquisition of 18 more Airbus A320s for delivery by the end of next year.
Is a big opportunity for tourism in Australia, and Tasmania in particular, at risk as Virgin Australia quits Canberra-Hobart non-stops?
The survival of Tiger isn't all that important. It is a failing enterprise, and Virgin Australia has a successful single brand strategy with which it has met, in one form or another, the combination of Qantas and Jetstar since 2004.