The Adelaide Advertiser has published a small-sample (365) poll of state voting intention which gives Labor a 51-49 lead on two-party preferred. Primary votes are 39 per cent for Labor and 43 per cent for Liberal after distribution of informal and undecided. The paper’s previous state poll in February had 476 respondents, and showed Labor leading 57-43. Respondents were also asked how the current leaders compare with Alexander Downer, which takes the idea of his entry into state politics a little more seriously than I would have. The Advertiser blotted its polling copybook with this dubious effort in early August, but its long-term record isn’t so bad (although it usually uses larger samples). The polling is conducted in-house, I believe by its classified advertising staff.

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