I’m not ready to endorse the methodology being used here, but just out interest, let it be noted Morgan has produced an obviously premature SMS exit poll showing Labor on 38.5 per cent, the Coalition on 43 per cent and the Greens on 12 per cent, with Labor leading 51-49 on two-party preferred. Stay tuned this evening for live blogging and a CoverIt Live chat room featuring myself and other Crikey types.

At 1pm today a special sms Morgan ‘Exit’ Poll shows the primary vote is ALP 38.5% , L-NP 43%, Greens 12% and 6.5% Others and Independents. On a 2 Party Preferred basis this still translates to 51% ALP 49% L-NP as reported in the 7News Morgan Poll last night and this morning on Sunrise.

This 1pm update is based on 1,211 electors from The Roy Morgan Elector Panel who have texted their vote to the Morgan Poll once they had voted.

This is the first time that an sms vote on a controlled panel has been recorded through the election.

Because the original panel is controlled, and their previous voting intention and their vote at the last election is known it is possible to project from the sms ‘exit’ poll to an Australia-wide vote.

Gary Morgan says:

We are pleased with the response to this new sms ‘exit’ poll methodology.

Although this Morgan Poll uses sms technology, it is unlike typical sms voting systems that are open to all and therefore potentially open to interest groups ‘stacking’ the numbers. The sms Morgan ‘Exit’ Poll uses a controlled panel – The Roy Morgan Elector Panel.

UPDATE: Quick and dirty exit poll summary, with thanks to Scorpio in comments.

This all looks good so far. I like Possum’s comment.

KJBar RT @Pollytics Galaxy exit poll – ALP 52/48. All exit polls consistent. #ausvotes

SkyNewsAust Sky News exit poll 2PP LAB 51%, COA 49% – watch online here: http://bit.ly/ojmm3

Pollytics The Auspoll exit poll of 30 marginal seats going to Labor 51/49 simulates out as ~82 seats in Parliament #ausvotes

Pollytics The Auspoll shows only a half a percent swing on those 30 marginals #ausvotes

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