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Federal Election 2013

Sep 1, 2013

Newspoll: 54-46 to Coalition

A week out from polling day, Newspoll gives Labor the same two-party preferred vote it had at the corresponding moment of the 1996 campaign.


GhostWhoVotes tweets the latest weekly campaign Newspoll has the Coalition leading 54-46, up from 53-47 last week. Labor’s primary vote, which was up three last week, is this week down four to 33%, with the Coalition down one to 46% and the Greens up one to 10%. It follows that “others”, which was down three in last week’s poll, is this week up four. Tony Abbott has hit the lead as preferred prime minister, Rudd’s 54-40 lead last week turning into a 43-41 deficit. Rudd has also hit a new low on his net personal ratings, his approval down four to 32% and disapproval up six to 58%. Tony Abbott is down one to 41% and up two to 51%. The sample size on the poll is the normal size, in this case 1116.

Morgan has also reported its weekly multi-mode poll, this one from a sample of 3746 respondents contacted by face-to-face, online and SMS surveying, which has the Labor primary vote at 34% (down half a point), the Coalition down two to 43% and the Greens unchanged at 11%. This pans out to 52-48 on two-party preferred according to the Morgan’s headline respondent-allocated preferences figure (down from 53-47 last week), and 52.5-47.5 on the more usually favoured previous election preferences method (down from 54-46). It’s interesting to observe that Morgan concurs with Newspoll in finding a spike in the “others” vote, up 2.5% to 12%. Morgan particularly spruiks a result of 4% for the Palmer United Party nationally and 7.5% in Queensland, suggesting Clive Palmer’s intensive television advertising might be achieving results.

BludgerTrack has been updated with both sets of results, including the state breakdowns from Morgan, causing the two-party preferred to shift 0.7% in favour of the Coalition, and the Coalition to gain seats on the seat projection in New South Wales, Victoria and Western Australia, while losing one in South Australia.

UPDATE: Finally, Essential Research jumps on board, breaking with its normal form to publish weekly results from throughout the campaign rather than its fortnightly rolling averages. The latest week’s sample has the Coalition leading 53-47, out from 51-49 a week ago (the published 50-50 being down to a stronger result for Labor the previous week), with primary votes on 44% for the Coalition (up one), 35% for Labor (down one) and 10% for the Greens (down one).


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