A tale of four pollsters:


GhostWhoVotes relates the first Newspoll in four weeks has delivered Labor its best poll result in some time, with a two-party lead of 53-47 that compares with 51-49 last time. The Coalition is off three points on the primary vote to 38%, but the direct beneficiaries are the Greens, up three to 14%, with Labor steady on 34%. Tony Abbott is down three on approval to 38% and up one on disapproval to 53%, but Bill Shorten’s numbers have also declined – his approval is down three to 35%, and disapproval up three to a new high of 46%. On preferred prime minister, Shorten closes the gap from 41-37 to 39-38.

The poll also has 63% saying Tony Abbott should “confront” (not “shirt-front”) Vladimir Putin over MH17, against 27% who don’t.


This fortnight’s result from Morgan, encompassing 3131 respondents from its last two weekends of face-to-face and SMS polling, is little changed on last fortnight, which was the Coalition’s best result from this series since February. On the primary vote, the Coalition is down half a point to 39.5%, Labor is up half a point to 35.5%, and the Greens and Palmer United are unchanged on 12% and 3.5% respectively. On two-party preferred as measured using preference flows from the 2013 election, the Labor lead increases just slightly from 51.5-48.5 to 52-48. On respondent-allocated preferences it goes the other way, down from 53-47 to 52-48, minor party preferences evidently having been a little more favourable to the Coalition this time out. Keen poll watchers will be aware that Morgan has lately taken to including two-party preferred breakdowns by age. These results appear to indicate that Morgan’s noted Labor skew is being driven by the younger respondents. I mean to get around to taking a closer look at that some time.

Fairfax Ipsos

The big news in polldom this week is that Fairfax has announced Ipsos, a major international market research concern whose local operation Iview has done some scattered online polling around the place this year, will fill the void created by Nielsen’s shutdown earlier in the year. Best of all, it will replicate Nielsen’s methods in conducting live interview phone polling from 1400 respondents each month. State polling will also be conducted, starting with a Victorian poll which we can expect very shortly.

Essential Research

It will, as always, publish its weekly result at around 2pm EST. Watch this space.

UPDATE: Essential concurs with Newspoll in having Labor’s lead at 53-47, which is up from 52-47 last time, although the primary vote numbers suggests there’s not much in the shift: the Coalition is down a point to 40% and everyone else is steady, Labor on 39%, the Greens on 10% and Palmer United on 3%. Some indication as to why the Coalition is in this position is provided by a further question on perceptions of economic indicators, with very large majorities finding everything has gotten worse except for “company profits”. Forty-four per cent think their own financial situation is worse versus 16% for better, and the economy overall fares similarly. Other findings are that 66% favour voluntary euthanasia with 14% opposed, and 58% believing Australia is doing enough to fight Ebola versus 21% for not enough.

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