That peculiar Tuesday in November has come again, where the US midterm elections will be taking up the mind of your average political tragic today.  Roy Morgan Research has run their Reactor technology over another couple of batches of political advertising, giving us a look at American audience responses. The first batch is from this weekend, where you can see a brief overview graphic here that gives us the rough outline of the reaction and the names of the candidates or interest groups involved in the TV ads.

Alternatively, you can watch the live audience responses broken down by either party support, by age, or by gender. The first ad is worth a bit of a squiz and a giggle by itself.

The second batch came from the week before – where you can see the brief overview graphic here, and watch the responses by either party  support, by age or by gender

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