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Topic: advertising
More Morgan Reactor testing of US mid-term ads

More Morgan Reactor testing of US mid-term ads

We have a new batch of US mid-term ads that have been run through the Roy Morgan Reactor audience response testing (using US citizens and with the technology deployed online) – giving some pretty interesting results, especially by party breakdown. Looking at the latest batch of ads, they’re all “Vote for me! Vote for me!” […]

Essential Report – our ignorance on asylum seeker numbers

Essential Report – our ignorance on asylum seeker numbers

This week’s Essential Report comes in with the primaries running Coalition down 1 to 40, ALP down 2 to 37, washing out into a two party preferred of 52/48 to Labor – a one point Labor gain since last week. The Greens are on 12 (up 3) while the broad Others are steady on 10. […]