Yesterday, five days after the launch of News Ltd’s The Punch, editor David Penberthy re-published his launch post which sets out the site’s mission statement:

[The Punch is] a place for spirited, sleeves-up, energetic, engaging commentary, written by people who enjoy writing, for people who enjoy reading … The Punch is just as happy covering politics as it is covering TV, crime, music, social trends, sport, business, economics, food and fashion.

Every day it will present diverse opinions from its own small team, and a rolling roster of almost 100 outside contributors, to give you real-time commentary and analysis of news and current affairs.

No mention there of shameless plugs for new books by their authors, complete with Buy Now! links at the end.

(Thanks to reader Phyllis Stein.)

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