There has already been a lot written and spoken about the Obama campaign’s use of social media and social networking. I wrote about it recently and ReadWriteWeb has a good piece today. It has been pointed out that social media alone didn’t win Obama the election and I summarised my own view in this article yesterday:

Obama’s genius was to put together old-style, person-to-person community-level campaigning with the power of new technologies. He took a pre-television model and welded it to a post mass media technological environment. In doing that, he raised more money than anyone before him, recruited more volunteers, registered more new voters and succeeded in his goal of putting people back into the political process. Obama has re-invented centre-left politics as a participatory activity.

Whatever the truth is, the reality is that Joe Trippi‘s Howard Dean campaign drove a surge in interest in social media and I think the Obama effect will be even greater. There is going to be an avalanche of interviews, articles, books and conferences.

Trippi also made the important point today that Obama doesn’t see his use of social media coming to end with Tuesday’s election:

It is going to be the most powerful presidency since FDR and it may be more powerful because never before has a president had the ability to connect directly with millions and millions of Americans. The networked presidency. A network of millions of Americans and their President working to solve the nation’s problems together.

Obama’s email to his huge email list yesterday included this:

We have a lot of work to do to get our country back on track, and I’ll be in touch soon about what comes next.

Adam Ostrow at Mashable has a look at how President Obama might use social media.
Adam concludes with this intriguing prospect:

In a quick poll of my Twitter followers, a few people immediately replied to my question of “how will Obama utilize Twitter?” with calls for more transparency in government. While I don’t expect to see tweets from @barackobama like “Reading the President’s daily briefing from CIA. Yikes!,” the opportunities outlined above would be game changing for America, and hopefully get us all – who are still clearly somewhat divided among party lines (53 to 46 percent is no endearing sign of unity in my opinion) – a bit more involved in our democracy.

If Obama keeps using social media in the White House, and why not, the impact on corporate, NGO and government interest in social media is going to be huge.

Those of us who have been evangelising corporate social media are in for a fairly exciting time I reckon.

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