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Grammar Obsessive Disorder (G.O.D.) – anyone you know?

Trevor Cook November 11, 2009

Can Rudd save his ETS, or will it destroy him?

Trevor Cook November 9, 2009 4 Comments

Rudd is a control freak. His government is run along command and control lines (read Cameron Stewart’s interesting piece in last Saturday’s Australian magazine). His media strategy is a campaign strategy. Win the day, stay in front. ┬áMake your opponent the issue. Control the message. Make no mistakes. This is the goldfish in a bowl […]

Corporate blogging: Telstra trys again

Trevor Cook November 4, 2009 1 Comment

The good thing about Telstra and social media is that at least they are trying. This is important in a country where very few large organisations do. So full marks for effort. No doubt, Telstra’s re-entry into the fledgling field of corporate social media will be generally applauded within the small band of people who […]

NEWSFLASH: Bernard Salt discovers new acronym

Trevor Cook September 9, 2009

Bernard Salt is no doubt a wonderful demographer, but he is also great at getting publicity. Salt knows the value of a bright new social trend, be it tree changing, sea changing or now Nettels. Yes, folks, Salt has interrogated the data (generously provided by taxpayers) and discovered (drumroll please) that many people are time […]

GLobal PR Blog Week – 5 years on

Trevor Cook July 18, 2009 1 Comment

Oh no. Another how time flies anecdote. Not only do I remember clearly the day Armstrong (Neil not Lance) walked on the moon (we got the afternoon off school – yippee), but I have also been reminded that five years since I conceived and co-organised this modestly titled event, Global PR Blog Week 1.0. At […]

Wacko Jacko helps Rudd hide a dead cat

Trevor Cook June 27, 2009 1 Comment

A great day to bury bad news, as Mark Colvin (@colvinus) observed: On a day when news of Michael Jackson’s death was dominating people’s attention, the Federal Government has announced that it’s killing off its controversial Grocery Choice website. In PR, it’s an ill-wind etc

Rugby League discovers that all publicity can be good publicity

Trevor Cook June 18, 2009 1 Comment

Think the NRL is fading under a welter of controversy? Think again: The NRL is trumpeting an increase in crowds and television ratings for 2009. The league says crowds are up five per cent on the same time last year and have totalled 1,688,948 so far in 2009. It says game one of the State […]

NSW government tries to stay relevant in health system future

Trevor Cook June 3, 2009 1 Comment

In a well-executed media stunt (labelled an ‘exclusive’ by the Daily Telegraph, LOL) the NSW Government has come up with an idea to try and carve out a future in the (mis)management of the state’s health system. Apart from being an ‘exclusive’, the stunt also has two other elements designed to give it media appeal: […]

Crisis comms on the P&O blog

Trevor Cook May 28, 2009

Dealing with the hysteria on swine flu includes blogging and this CEO message, which seeks to correct some “false” and “sensational” media reporting. [youtube]http://www.youtube.com/watch?v=nPI9OCL4Jm4&eurl=http%3A%2F%2Fpacificdawn%2Epocruises%2Ecom%2Eau%2F&feature=player_embedded[/youtube]

Good corporate writing – some tips

Trevor Cook May 25, 2009

I used these notes in an in-house session in Sydney last week. They may not makes sense on their own, but if you would like clarification feel free to email me or leave a comment below.