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Public Relations

Grammar Obsessive Disorder (G.O.D.) - anyone you know?

Trevor CookNov 11, 2009

Can Rudd save his ETS, or will it destroy him?

Trevor CookNov 9, 20094 Comments

Rudd is a control freak. His government is run along command and control lines (read Cameron Stewart's interesting piece in last Saturday's Australian magazine). His media strateg

Corporate blogging: Telstra trys again

Trevor CookNov 4, 20091 Comment

The good thing about Telstra and social media is that at least they are trying. This is important in a country where very few large organisations do. So full marks for effort.

NEWSFLASH: Bernard Salt discovers new acronym

Trevor CookSep 9, 2009

Bernard Salt is no doubt a wonderful demographer, but he is also great at getting publicity. Salt knows the value of a bright new social trend, be it tree changing, sea changing or

GLobal PR Blog Week - 5 years on

Trevor CookJul 18, 20091 Comment

Oh no. Another how time flies anecdote. Not only do I remember clearly the day Armstrong (Neil not Lance) walked on the moon (we got the afternoon off school - yippee), but I have also

Wacko Jacko helps Rudd hide a dead cat

Trevor CookJun 27, 20091 Comment

A great day to bury bad news, as Mark Colvin (@colvinus) observed: On a day when news of Michael Jackson's

Rugby League discovers that all publicity can be good publicity

Trevor CookJun 18, 20091 Comment

Think the NRL is fading under a welter of controversy? Think again:

NSW government tries to stay relevant in health system future

Trevor CookJun 3, 20091 Comment

In a well-executed media stunt (labelled an 'exclusive' by the Daily Telegraph, LOL) the NSW G

Crisis comms on the P&O blog

Trevor CookMay 28, 2009

Dealing with the hysteria on swine flu includes blogging and this CEO message, which seeks to correct some "false" and "sensational" m

Good corporate writing - some tips

Trevor CookMay 25, 2009

I used these notes in an in-house session in Sydney last week.