November, 2009

Can Rudd save his ETS, or will it destroy him?

, Nov 09, 2009

Rudd is a control freak. His government is run along command and control lines (read Cameron Stewart’s interesting piece in last Saturday’s Australian magazine). His media strategy is a campaign strategy. Win the day, stay in front.  Make your opponent the issue. Control the message. Make no mistakes. This is the goldfish in a bowl […]

Corporate blogging: Telstra trys again

, Nov 04, 2009

The good thing about Telstra and social media is that at least they are trying. This is important in a country where very few large organisations do. So full marks for effort. No doubt, Telstra’s re-entry into the fledgling field of corporate social media will be generally applauded within the small band of people who […]

NEWSFLASH: Bernard Salt discovers new acronym

, Sep 09, 2009

Bernard Salt is no doubt a wonderful demographer, but he is also great at getting publicity. Salt knows the value of a bright new social trend, be it tree changing, sea changing or now Nettels. Yes, folks, Salt has interrogated the data (generously provided by taxpayers) and discovered (drumroll please) that many people are time […]

GLobal PR Blog Week – 5 years on

, Jul 18, 2009

Oh no. Another how time flies anecdote. Not only do I remember clearly the day Armstrong (Neil not Lance) walked on the moon (we got the afternoon off school – yippee), but I have also been reminded that five years since I conceived and co-organised this modestly titled event, Global PR Blog Week 1.0. At […]

Wacko Jacko helps Rudd hide a dead cat

, Jun 27, 2009

A great day to bury bad news, as Mark Colvin (@colvinus) observed: On a day when news of Michael Jackson’s death was dominating people’s attention, the Federal Government has announced that it’s killing off its controversial Grocery Choice website. In PR, it’s an ill-wind etc

Rugby League discovers that all publicity can be good publicity

, Jun 18, 2009

Think the NRL is fading under a welter of controversy? Think again: The NRL is trumpeting an increase in crowds and television ratings for 2009. The league says crowds are up five per cent on the same time last year and have totalled 1,688,948 so far in 2009. It says game one of the State […]

NSW government tries to stay relevant in health system future

, Jun 03, 2009

In a well-executed media stunt (labelled an ‘exclusive’ by the Daily Telegraph, LOL) the NSW Government has come up with an idea to try and carve out a future in the (mis)management of the state’s health system. Apart from being an ‘exclusive’, the stunt also has two other elements designed to give it media appeal: […]

Crisis comms on the P&O blog

, May 28, 2009

Dealing with the hysteria on swine flu includes blogging and this CEO message, which seeks to correct some “false” and “sensational” media reporting. [youtube][/youtube]

Good corporate writing – some tips

, May 25, 2009

I used these notes in an in-house session in Sydney last week. They may not makes sense on their own, but if you would like clarification feel free to email me or leave a comment below.

Has News Ltd been stung again?

, May 22, 2009

The News website has been making great fun with their Clare the Bogan story all day, but is the joke on them? Is it the Pauline Hanson photos fiasco all over again? Update: I now have reason to believe that she is real and went to Stella Maris College in Manly. Update 2 (Sunday morning): […]

Ken Henry’s communication problem

, May 20, 2009

Treasury boss says he’s got one. If he does he might want to reflect that arrogance and an extreme sensitivity to criticism are never the foundation for great two-way communication: STEPHEN LONG: For eight years now Ken Henry’s given the post-Budget speech to economists as the head of Treasury and in that time, few Federal […]

How to pitch bloggers – PR gives social marketing advice

, May 18, 2009


What Matthew Johns should do

, May 13, 2009

Johns’ reputation is a key part of his future earning capacity. At the moment his reputation is sinking faster than the Irish economy. Sydney talkback callers are ignoring the Budget to keep talking about Johns. Even his well-meaning supporters are doing him damage with arguments like: ‘sure group sex is disgusting but …’. Instead of […]

“Skyful of lies”: crisis management in a new era

, May 13, 2009

From Richard Bailey: “A new Reuters Institute for the Study of Journalism paper (free pdf) by BBC newsreader Nik Gowing discusses the challenges of information control in the era of news 24 and citizen journalism.”

Is PR part of the media’s problem?

, May 05, 2009

The PR industry provides a large and, apparently, growing share of media content: Macnamara said the data showed 30-80 per cent of media content was sourced from, or significantly influenced by, PR practitioners, depending on the outlet, with estimates of 40-75 per cent common. The definition of PR material included all information released to the […]

Cluetrain stalled at the platform

, Apr 29, 2009

So it’s been ten years. For a few years, I was like a latter day Karl Marx scouring the newspapers looking for evidence that the revolution was underway. Now, I don’t bother anymore. There’s lots of marginal stuff, many organisations that are dipping their toes in the water. But for the most part, like say […]

A comedy show can make (or break) your book

, Apr 24, 2009

Barry Ritholtz reports on a fascinating discussion with his publisher: What really surprised me was their reactions to two of the quasi-news opinion programs — The Daily Show with Jon Stewart, and The Glen Beck Program. After Oprah, these two are (apparently) amongst the biggest book sellers on TV.  Like Oprah, Glenn Beck has a loyal audience, […]

Indigenous communications

, Apr 22, 2009

This is a shameless plug. I did a fair bit of work with Noel Niddrie, of Winangali, a few years ago and I reckon he does a great job. Noel has just got a brand new, gorgeous, website. So if you need someone to help get a message out to Aboriginal communities, check out Winangali.

It’s the content, stupid

, Apr 22, 2009

Nathan Rees chief of staff, Wedderburn, is right, the NSW Ministers are hopeless media performers. Part of the reason for that is that for the most part they are dull, unintelligent and uninspiring people. But perhaps even more importantly they have nothing of substance to say. They are a strategy-free zone. The NSW Government is […]