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The Internet and the damage done (to story-telling)

Trevor Cook November 6, 2009 2 Comments

We’re seeing more articles like this one in the Times: Click, tweet, e-mail, twitter, skim, browse, scan, blog, text: the jargon of the digital age describes how we now read, reflecting the way that the very act of reading, and the nature of literacy itself, is changing. The information we consume online comes ever faster, […]

Journalism – a defence

Trevor Cook November 6, 2009 13 Comments

It’s easy to take the piss out of journalists, and to blame the media for everything. Journalists often over-estimate how much they know, and exaggerate their own importance. But they’re not alone in having those shortcomings. Where you sit is where you stand. And people in different sectors of our complex democracy are quick to […]

Business needs to keep perspective on social media

Trevor Cook November 5, 2009

I had a great time talking to a business group in Sydney today, my theme was that social media is suited in some corporate circumstances and not others. I made the point that there was nothing blue sky or revolutionary about social media and, indeed, it has some real drawbacks for corporates. I made four […]

Corporate blogging: Telstra trys again

Trevor Cook November 4, 2009 1 Comment

The good thing about Telstra and social media is that at least they are trying. This is important in a country where very few large organisations do. So full marks for effort. No doubt, Telstra’s re-entry into the fledgling field of corporate social media will be generally applauded within the small band of people who […]

Defining Media, Cross-Mating Elephants and Zebras

Trevor Cook November 4, 2009 3 Comments

While many ‘thought leaders’ in Australia are playing catch-up on the media vs social media debate, in the US some of the better thinkers, at least, are pushing ahead: Five years ago there was media and social media and the two were distinct. You know what was what. It was like there elephants and zebras. […]

Lights out – new media and the end of television

Trevor Cook July 21, 2009


Rudd’s blog: popular but pointless

Trevor Cook July 18, 2009 1 Comment

So Kevin Rudd has a blog. So what? He puts up a post about climate change and it draws hundreds and hundreds of comments. And then…Well, nothing really. Australia doesn’t actually need more online opportunities to sound off. With ABC Unleashed, News Ltd’s Punch, Crikey, of course, New Matilda, Online Opinion (no journalism please) etc, and […]

GLobal PR Blog Week – 5 years on

Trevor Cook July 18, 2009 1 Comment

Oh no. Another how time flies anecdote. Not only do I remember clearly the day Armstrong (Neil not Lance) walked on the moon (we got the afternoon off school – yippee), but I have also been reminded that five years since I conceived and co-organised this modestly titled event, Global PR Blog Week 1.0. At […]

Grech affair a setback for government 2.0

Trevor Cook June 25, 2009 4 Comments

While a hopeful digerati (still waiting for the revolution) look hopefully towards the Australian Government’s government 2.0 project, a much more powerful message has been sent by the government’s heavy-handed approach to the Grech affair. That message is that we, the politicians, control who gets told what and how. The heavy-handed use of the federal […]

Using Twitter for business

Trevor Cook May 27, 2009

My buddy, and social media educator extraordinaire, Lee Hopkins has produced a Twitter report and is giving it away for the next 7 days. Says (spuiks?) Lee: But as a loyal and valuable reader of this blog, I’m giving you just 7 days to naba free copy of the Twitter Mastery for Business report as a way of saying “thank […]