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Business needs to keep perspective on social media

Trevor CookNov 5, 2009

I had a great time talking to a business group in Sydney today, my theme was that social media is suited in some corporate circumstances and not others. I made the point that there was

Corporate blogging: Telstra trys again

Trevor CookNov 4, 20091 Comment

The good thing about Telstra and social media is that at least they are trying. This is important in a country where very few large organisations do. So full marks for effort.

Defining Media, Cross-Mating Elephants and Zebras

Trevor CookNov 4, 20093 Comments

While many 'thought leaders' in Australia are playing catch-up on the media vs social media debate, in

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Trevor Cook on public relations, social media and politics

Asylum seekers: too tough or too humane

Trevor CookNov 3, 2009

Rudd's 'tough but humane' bob each way rhetoric on asylum seekers was always a crock but hey worth a try and great if you can get away with it. Today's

Mark Scott’s religious affiliation

Trevor CookNov 2, 20098 Comments

The November issue of the SMH's Sydney magazine features a profile of the ABC's managing director Mark Scott which contains this curious line on page 36: "Their scant private time is de

WSJ disses Melbourne

Trevor CookOct 27, 20091 Comment

Ouch: John Julius Norwich is an earnest and somewhat stiff-backed editor. So i

Copenhagen loses appeal for Obama

Trevor CookOct 26, 20091 Comment

The much-heralded Copenhagen conference looks like it is about to be dealt a fatal blow, with the Obama administration in

Women’s unhappiness and drugs

Trevor CookOct 19, 2009

Barbara Ehrenreich: It's an old story: If you want to sell something, first find the te

Office work doesn’t need to be boring

Trevor CookOct 17, 2009

We need the genes of illegal immigrants

Trevor CookOct 16, 20092 Comments

Immigration can improve the national gene pool: Geneticists have shown that there is literally su