Business needs to keep perspective on social media

Nov 5, 2009

I had a great time talking to a business group in Sydney today, my theme was that social media is suited in some corporate circumstances and not others. I made the point that there was

Corporate blogging: Telstra trys again

Nov 4, 2009 1

The good thing about Telstra and social media is that at least they are trying. This is important in a country where very few large organisations do. So full marks for effort.

Defining Media, Cross-Mating Elephants and Zebras

Nov 4, 2009 3

While many 'thought leaders' in Australia are playing catch-up on the media vs social media debate, in

About this blog

Trevor Cook on public relations, social media and politics

Asylum seekers: too tough or too humane

Nov 3, 2009

Rudd's 'tough but humane' bob each way rhetoric on asylum seekers was always a crock but hey worth a try and great if you can get away with it. Today's

Mark Scott’s religious affiliation

Nov 2, 2009 8

The November issue of the SMH's Sydney magazine features a profile of the ABC's managing director Mark Scott which contains this curious line on page 36: "Their scant private time is de

WSJ disses Melbourne

Oct 27, 2009 1

Ouch: John Julius Norwich is an earnest and somewhat stiff-backed editor. So i

Copenhagen loses appeal for Obama

Oct 26, 2009 1

The much-heralded Copenhagen conference looks like it is about to be dealt a fatal blow, with the Obama administration in

Women’s unhappiness and drugs

Oct 19, 2009

Barbara Ehrenreich: It's an old story: If you want to sell something, first find the te

Office work doesn’t need to be boring

Oct 17, 2009

We need the genes of illegal immigrants

Oct 16, 2009 2

Immigration can improve the national gene pool: Geneticists have shown that there is literally su