Recently on White Noise I took a look at the new web-based MyTVR service which attempts to bring a sense of cloud computing to the Personal Video Recorder. Users can record programs from Australian FTA channels and watch the recordings later via the website. It’s a great idea, but also has some questionable legalities that surround it.
In January, Nic Suzor (Associate Lecturer in Law at QUT and ex-Chair of Electronic Frontiers Australia) blogged about this very issue. Working on the assumption that MyTVR has not licensed the right to provide the service, Suzor takes a look at whether MyTVR is legal under provisions made for the right of consumers to make a recording for their own personal use.
As distribution modes continue to diverge with viewers accessing the same content across multiple platforms, the fight to protect ownership and control of content across each platform is going to intensify. As more start-up companies try and carve out a position in this new space, the legalities surrounding such services will take on a much greater significance.
Make sure you take a read of Suzors article. It can be read HERE and provides an excellent grounding for issues that’ll dominate media consumption over the next few years.