In 2011, the Ten Network are launching their new branded digital multi-channel “Eleven”. It’s interesting to see that despite the fact the show doesn’t launch for another four months (approximately), they’ve already set about establishing their web presence.
The Eleven website URL offered on the Facebook and Twitter leads to Eleven Lighting. Mild Fail, but we can probably cut them some slack on that one.
It’s worth noting that Nine have also established a Facebook presence for the soon-to-launch GEM channel.