Free TV Australia want to loosen the Australian content quota restrictions placed on Australian FTA broadcasters. Their submission to the Govt’s convergence review framing paper has stated that local content aired on digital multi-channels should count towards their quotas.

While I’m generally loathe to agree with Free TV Australia, I don’t see that this is a problem. As long as the quotas are not cut back, there’s no damage done on whether Ten (for example) air Neighbours on Ten or Eleven.

There is an argument to be made for the fact that TV is costly to produce and that demanding even more local content to be produced for the digital multi-channels is placing undue financial burden on television networks. That said, there are those massive license rebates they’ve just been handed back from our government….

Where the government need to be looking is at quotas placed on video distribution sites that service Australia. Broadcast TV is a distribution platform on its way out with connected TV services the way of the future. Protectionism needs to be put in place to ensure that there is still an outlet for Australian produced content.

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